Today I happened to read IBM's Global CEO Study - a study that I downloaded from my maiden visit to HBR Online website. I have been a regular reader of printed version of HBR as I like on reading on paper rather than online. I visited the online version just in hope to get some good case study to read over the weekend and I got one - The Enterprise of Future.
I took print out of the 79 page study from my office. Before diving deep in the study I observed with my room mate and old college friend that the print out- 79 page thick almost resemble with the complete study material we used to have for one subject during our engineering.
The study is basically a collection of responses of survey & Interviews of more than 1000 CEO's worldwide. I also learnt that this was the third such study conducted by IBM and it’s primarily focused on how the organizations should respond to the rising challenges and how the Enterprise of future would look like. The striking revelations of the study focused on the following five traits of success for the organizations:
1. Organizations should manage change in a thoughtful and well planned manner rather than in reactive manner. Organizations that promote change as an integral part of there culture and day to day work are more likely to succeed.
2. Organizations that foresee the ever increasing customer awareness as opportunity to collaborate with customers to design breakthrough products and services are more likely to capture customer attentions. Innovation needs to be a way of life.
3. Global integration - not just riding on the growth in developing economies such as India and China but to position the business in such a manner that you source where its most cost-effective, produce where its best quality, and sell where its most profitable. Further, rapid reconfiguration when new opportunities appear should be on high agenda.
4. Since it is becoming highly unlikely to differentiate in terms of products and services, organizations are trying to differentiate and change the business models. The Enterprise Model Innovation is most commonly followed.
5. CSR is rising on CEO's agenda - With the increasing awareness among consumers and potential employees about the social aspects of business, enterprises are embarking on a path towards genuine CSR activities to win trust and loyalty.
Each of the above point is explained in depth and supported by the survey data in the study. I found the compelling insights invaluable to develop a macro-view of where companies are moving / should move in the next 2-3 years. If interested, you may read the complete study Here
Ciao
~Vinit
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