Tuesday, November 10, 2009

Cyclicity of Life as seen through SurveysPro !!

Among several things that I have learnt during my Marketing class, one thing stands out. Understanding of Product SPT, Product / Service bundle, Logit, and market research etc. is all fine. Those are transaction aspects. What I have learnt in larger context via my marketing services course is that life is a full circle and it all comes back.

While conducting project work on what shapes a customer to buy a car in India, we ventured to conduct a primary research that included a survey. SURVEY – I used to hate those mails for survey request and trashed them right away. But I realized the pain behind the same while preparing a survey myself. A lot of thought and analysis goes behind the same. Let me help you allay that pain, you are likely to face at some point of time in your career.

For a survey, you need access to a reliable survey making resource. During our search, we zeroed onto SurveyPro as a mode to prepare our survey based on its reliability and efficiency to provide skip logics within the survey.

You can access survey pro here. Now using this survey is very simple. You need to first create your user name and ID that will eventually lead you to the following page:



You can those go on to create a new survey for yourself. While building the survey, the website offers you option to include Skip Logic. Now Skip logic is one of key things you need to include in your survey since you don’t want your user, who already are doing a favor to open your stupid survey at first place, to go through random questions. Survey Pro provides the same to you quite efficiently.
Once your survey is prepared, you can open the survey for your friends to fill it up. This would require no registration from them and works out smoothly. You can edit / access your survey on time to time basis. In order to maintain data integrity, survey pro would not let you change the questions / options in the survey unless you delete the data collected for that particular question. We found this feature very helpful since you can’t, in thick of action, change the questions while some data has already been filled. It will simply lead to wrong conclusions later on. You can view total response to your survey in the main page as shown below:



Survey Pro offers a rich amount features and you view the same here . For those you just starting on your journey to start preparing surveys, Survey Pro also offer a wide variety of templates as well as tips & tricks of the game. We found information in most of the tips as well as best practices pretty helpful. You can access the same here.

Lastly Survey Pro offers you well complied bar charts and graphs to decode what has been running through your target segment’s mind. Overall, we were glad to use Survey Pro for our project that we hope to accomplish soon.

I shall certainly share the final report here but remember, Never ever delete a survey when someone asks you out. It all comes back :) !!

Monday, November 09, 2009

Go - Kiss the World - Subroto Bagchi !!!!

I was the last child of a small-time government servant, in a family of five brothers. My earliest memory of my father is as that of a District Employment Officer in Koraput, Orissa. It was, and remains as back of beyond as you can imagine. There was no electricity; no primary school nearby and water did not flow out of a tap. As a result, I did not go to school until the age of eight; I was home-schooled. My father used to get transferred every year. The family belongings fit into the back of a jeep - so the family moved from place to place and without any trouble, my Mother would set up an establishment and get us going. Raised by a widow who had come as a refugee from the then East Bengal, she was a matriculate when she married my Father.

My parents set the foundation of my life and the value system, which makes me what I am today and largely, defines what success means to me today.


As District Employment Officer, my father was given a jeep by the government. There was no garage in the Office, so the jeep was parked in our house. My father refused to use it to commute to the office. He told us that the jeep is an expensive resource given by the government- he reiterated to us that it was not ”his jeep” but the government’s jeep. Insisting that he would use it only to tour the interiors, he would walk to his office on normal days. He also made sure that we never sat in the government jeep - we could sit in it only when it was stationary.

That was our early childhood lesson in governance - a lesson that corporate managers learn the hard way, some never do.

The driver of the jeep was treated with respect due to any other member of my Father’s office. As small children, we were taught not to call him by his name. We had to use the suffix ‘dada’ whenever we were to refer to him in public or private. When I grew up to own a car and a driver by the name of Raju was appointed - I repeated the lesson to my two small daughters. They have, as a result, grown up to call Raju, ‘Raju Uncle’ - very different from many of their friends who refer to their family driver, as ‘my driver’. When I hear that term from a school- or college-going person, I cringe.

To me, the lesson was significant - you treat small people with more respect than how you treat big people. It is more important to respect your subordinates than your superiors.

Our day used to start with the family huddling around my Mother’s chulha - an earthen fire place she would build at each place of posting where she would cook for the family. There was neither gas, nor electrical stoves.The morning routine started with tea. As the brew was served, Father would ask us to read aloud the editorial page of The Statesman’s ‘muffosil’ edition - delivered one day late. We did not understand much of what we were reading. But the ritual was meant for us to know that the world was larger than Koraput district and the English I speak today, despite having studied in an Oriya medium school, has to do with that routine. After reading the newspaper aloud, we were told to fold it neatly. Father taught us a simple lesson.

He used to say, “You should leave your newspaper and your toilet, the way you expect to find it”. That lesson was about showing consideration to others. Business begins and ends with that simple precept.

Being small children, we were always enamored with advertisements in the newspaper for transistor radios - we did not have one. We saw other people having radios in their homes and each time there was an advertisement of Philips, Murphy or Bush radios, we would ask Father when we could get one. Each time, my Father would reply that we did not need one because he already had five radios - alluding to his five sons.

We also did not have a house of our own and would occasionally ask Father as to when, like others, we would live in our own house. He would give a similar reply,” We do not need a house of our own. I already own five houses”. His replies did not gladden our hearts in that instant.

Nonetheless, we learnt that it is important not to measure personal success and sense of well being through material possessions.

Government houses seldom came with fences. Mother and I collected twigs and built a small fence. After lunch, my Mother would never sleep. She would take her kitchen utensils and with those she and I would dig the rocky, white ant infested surrounding. We planted flowering bushes. The white ants destroyed them. My mother brought ash from her chulha and mixed it in the earth and we planted the seedlings all over again. This time, they bloomed. At that time, my father’s transfer order came. A few neighbors told my mother why she was taking so much pain to beautify a government house, why she was planting seeds that would only benefit the next occupant. My mother replied that it did not matter to her that she would not see the flowers in full bloom. She said, “I have to create a bloom in a desert and whenever I am given a new place, I must leave it more beautiful than what I had inherited”.

That was my first lesson in success. It is not about what you create for yourself, it is what you leave behind that defines success.

My mother began developing a cataract in her eyes when I was very small. At that time, the eldest among my brothers got a teaching job at the University in Bhubaneswar and had to prepare for the civil services examination. So, it was decided that my Mother would move to cook for him and, as her appendage, I had to move too. For the first time in my life I saw electricity in homes and water coming out of a tap. It was around 1965 and the country was going to war with Pakistan. My mother was having problems reading and in any case, being Bengali, she did not know the Oriya script. So, in addition to my daily chores, my job was to read her the local newspaper - end to end. That created in me a sense of connectedness with a larger world. I began taking interest in many different things. While reading out news about the war, I felt that I was fighting the war myself. She and I discussed the daily news and built a bond with the larger universe. In it, we became part of a larger reality. Till date, I measure my success in terms of that sense of larger connectedness. Meanwhile, the war raged and India was fighting on both fronts. Lal Bahadur Shastri, the then Prime Minster, coined the term “Jai Jawan, Jai Kishan” and galvanized the nation in to patriotic fervor. Other than reading out the newspaper to my mother, I had no clue about how I could be part of the action. So, after reading her the newspaper, every day I would land up near the University’s water tank, which served the community. I would spend hours under it, imagining that there could be spies who would come to poison the water and I had to watch for them. I would daydream about catching one and how the next day, I would be featured in the newspaper. Unfortunately for me, the spies at war ignored the sleepy town of Bhubaneswar and I never got a chance to catch one in action. Yet, that act unlocked my imagination.

Imagination is everything. If we can imagine a future, we can create it, if we can create that future, others will live in it. That is the essence of success.

Over the next few years, my mother’s eyesight dimmed but in me she created a larger vision, a vision with which I continue to see the world and, I sense, through my eyes, she was seeing too. As the next few years unfolded, her vision deteriorated and she was operated for cataract. I remember, when she returned after her operation and she saw my face clearly for the first time, she was astonished. She said, “Oh my God, I did not know you were so fair”. I remain mighty pleased with that adulation even till date. Within weeks of getting her sight back, she developed a corneal ulcer and, overnight, became blind in both eyes. That was 1969. She died in 2002. In all those 32 years of living with blindness, she never complained about her fate even once. Curious to know what she saw with blind eyes, I asked her once if she sees darkness. She replied, “No, I do not see darkness. I only see light even with my eyes closed”. Until she was eighty years of age, she did her morning yoga everyday, swept her own room and washed her own clothes.

To me, success is about the sense of independence; it is about not seeing the world but seeing the light.

Over the many intervening years, I grew up, studied, joined the industry and began to carve my life’s own journey. I began my life as a clerk in a government office, went on to become a Management Trainee with the DCM group and eventually found my life’s calling with the IT industry when fourth generation computers came to India in 1981. Life took me places - I worked with outstanding people, challenging assignments and traveled all over the world.

In 1992, while I was posted in the US, I learnt that my father, living a retired life with my eldest brother, had suffered a third degree burn injury and was admitted in the Safderjung Hospital in Delhi. I flew back to attend to him - he remained for a few days in critical stage, bandaged from neck to toe. The Safderjung Hospital is a cockroach infested, dirty, inhuman place. The overworked, under-resourced sisters in the burn ward are both victims and perpetrators of dehumanized life at its worst. One morning, while attending to my Father, I realized that the blood bottle was empty and fearing that air would go into his vein, I asked the attending nurse to change it. She bluntly told me to do it myself. In that horrible theater of death, I was in pain and frustration and anger. Finally when she relented and came, my Father opened his eyes and murmured to her, “Why have you not gone home yet?” Here was a man on his deathbed but more concerned about the overworked nurse than his own state. I was stunned at his stoic self.

There I learnt that there is no limit to how concerned you can be for another human being and what the limit of inclusion is you can create.

My father died the next day. He was a man whose success was defined by his principles, his frugality, his universalism and his sense of inclusion.

Above all, he taught me that success is your ability to rise above your discomfort, whatever may be your current state. You can, if you want, raise your consciousness above your immediate surroundings. Success is not about building material comforts - the transistor that he never could buy or the house that he never owned. His success was about the legacy he left, the memetic continuity of his ideals that grew beyond the smallness of a ill-paid, unrecognized government servant’s world.

My father was a fervent believer in the British Raj. He sincerely doubted the capability of the post-independence Indian political parties to govern the country. To him, the lowering of the Union Jack was a sad event. My Mother was the exact opposite. When Subhash Bose quit the Indian National Congress and came to Dacca, my mother, then a schoolgirl, garlanded him. She learnt to spin khadi and joined an underground movement that trained her in using daggers and swords. Consequently, our household saw diversity in the political outlook of the two. On major issues concerning the world, the Old Man and the Old Lady had differing opinions.

In them, we learnt the power of disagreements, of dialogue and the essence of living with diversity in thinking.

Success is not about the ability to create a definitive dogmatic end state; it is about the unfolding of thought processes, of dialogue and continuum.

Two years back, at the age of eighty-two, Mother had a paralytic stroke and was lying in a government hospital in Bhubaneswar. I flew down from the US where I was serving my second stint, to see her. I spent two weeks with her in the hospital as she remained in a paralytic state. She was neither getting better nor moving on. Eventually I had to return to work. While leaving her behind, I kissed her face. In that paralytic state and a garbled voice, she said,

“Why are you kissing me, go kiss the world.” Her river was nearing its journey, at the confluence of life and death, this woman who came to India as a refugee, raised by a widowed Mother, no more educated than high school, married to an anonymous government servant whose last salary was Rupees Three Hundred, robbed of her eyesight by fate and crowned by adversity was telling me to go and kiss the world!

Success to me is about Vision. It is the ability to rise above the immediacy of pain. It is about imagination. It is about sensitivity to small people. It is about building inclusion. It is about connectedness to a larger world existence. It is about personal tenacity. It is about giving back more to life than you take out of it. It is about creating extra-ordinary success with ordinary lives.

Thank you very much; I wish you good luck and God’s speed. Go! kiss the world

So much for Organizational Structures :)

Quotes on Sachin Tendulkar

Have been away from my blog for a shamelessly long period. But this brought me back and hope I continue.

I guess even the non-cricket fans will like to read this because there can be a non-cricket fan in India but not a non-Sachin fan.

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"Nothing bad can happen to us if we're on a plane in India with Sachin Tendulkar on it."
- Hashim Amla, the South African batsman, reassures himself as he boards a flight.

"Sometimes you get so engrossed in watching batsmen like Rahul Dravid and Sachin Tendulkar that you lose focus on your job."
- Yaseer Hameed in pakistani newspaper.

"To Sachin, the man we all want to be"
- Andrew Symonds wrote on an aussie t-shirt he autographed specially for Sachin.

“Beneath the helmet, under that unruly curly hair, inside the cranium, there is something we don't know, something beyond scientific measure. Something that allows him to soar, to roam a territory of sport that, forget us, even those who are gifted enough to play alongside him cannot even fathom. When he goes out to bat, people switch on their TV sets and switch off their lives."
- BBC on Sachin

"Tuzhe pata hai tune kiska catch chhoda hai?"
- Wasim Akram to Abdul Razzaq when the latter dropped Sachin's catch in 2003 WC.

Sachin is a genius. I'm a mere mortal.
- Brian Charles Lara

"We did not lose to a team called India...we lost to a man called Sachin."
- Mark Taylor, during the test match in Chennai (1997)

"The more I see of him the more confused I'm getting to which is his best knock."
- M. L. Jaisimha

"The joy he brings to the millions of his countrymen, the grace with which he handles all the adulation and the expectations and his innate humility - all make for a one-in-a-billion individual,"
- Glen McGrath

"I can be hundred per cent sure that Sachin will not play for a minute longer when he is not enjoying himself. He is still so eager to go out there and play. He will play as long as he feels he can play,"
- Anjali Tendulkar

Question: Who do you think as most important celebrity ?
Shah Rukh Khan: There was a big party where stars from bollywood and cricket were invited. Suddenly, there was a big noise, all wanted to see approaching Amitabh Bachhan. Then Sachin entered the hall and Amitabh was leading the queue to get a grab of the GENIUS!!
- Shah Rukh Khan in an interview.

“India me aap PrimeMinister ko ek Baar Katghare me khada kar sakte hain..Par Sachin Tendulkar par Ungli nahi utha Sakte.. “
- Navjot Singh Sidhu on TV

He can play that leg glance with a walking stick also.
- Waqar Younis

'I Will See God When I Die But Till Then I Will See Sachin'
- A banner in Sharjah

Sachin Tendulkar has often reminded me of a veteran army colonel who has many medals on his chest to show how he has conquered bowlers all over the world. I was bowling to Sachin and he hit me for two fours in a row. One from point and the other in between point and gully. That was the last two balls of the over and the over after that we (SA) took a wicket and during the group meeting i told Jonty (Rhodes) to be alert and i know a way to pin Sachin. And i delivered the first ball of my next over and it was a fuller length delevery outside offstump. And i shouted catch. To my astonishment the ball was hit to the cover boundary. Such was the brilliance of Sachin. His reflex time is the best i have ever seen. Its like 1/20th of a sec. To get his wicket better not prepare. Atleast u wont regret if he hits you for boundaries.
- Allan Donald

On a train from Shimla to Delhi, there was a halt in one of the stations. The train stopped by for few minutes as usual. Sachin was nearing century, batting on 98. The passengers, railway officials, everyone on the train waited for Sachin to complete the century. This Genius can stop time in India!!
- Peter Rebouck - Aussie journalist

"Sachin cannot cheat. He is to cricket what (Mahatma) Gandhiji was to politics. It's clear discrimination. "
- NKP Salve, former Union Minister when Sachin was accused of ball tempering

There are 2 kind of batsmen in the world. One Sachin Tendulkar. Two all the others.
- Andy Flower

"I have seen god, he bats at no.4 for India"
- Mathew Hayden

"Commit all your sins when Sachin is batting. They will go unnoticed coz even the GOD is watching"
- A hoarding in England



NOW THIS ONE IS PROBABLY THE BEST AND MOST CUTEST OF THE LOT



"Even my father's name is Sachin Tendulkar."
- Tendulkar's daughter, Sara, tells her class her father's name after the teacher informs them of a restaurant of the same name in Mumbai.