Saturday, July 28, 2007

Decent Services - Improved Business.

This piece comes after experiencing wonderful services at an Indian Restaurant - Bombay Bistro at Minneapolis.

Disclaimer : Please treat the content more to understand the thought rather than day dreaming about the food I list :P. I know its easy to drift.

Three friends went out to rejuvenate the Indian touch in their menu, people almost dreaming of Papri Chat, Allo Tikki, Pani Purrii errrr Gol Gappeee [I like that name. It reminds me how as I kid, I would play gallii cricket matches to best of potential to win 2RS to savour delicious Gal Gappe at "leeloo's raeeriii " with spicy, mouth watering chuntney, crispy gol gappaa's and .....errr I think this blog is not about my childhood...OMG it is so easy to drift to those wonderful days] So where was I.. ah Yes...So we all went to Bombay Bistro, an Indian Restaurant in Downtown Minneapolis. As we sat, Gurpreet was overwhelmed by the ambiance as she hoped to dine at a similar place. Even before I or Amar could look at menu, she proposed or rather unilaterally ordered Pani Purriii.. [Darnnn.. not again the same name..where has the Dhuri, India's fifth metro, touch gone] ...However, to our disappointment, Gol Gappa's were not available. We settled for Papdi Chat and Aloo Tikki as appetizers. As we did chit-chat, we had Papdi Chat.However soon we realized that we have been talking, mostly about Amritsar Food , for about 30 min with no traces of Allo Tikki and a lady almost got us ready for Main Course. Realizing her mistake, she quickly apologized and so did the owner, along with offering us a free Pasta Kulfi at the end of food. His genuine gesture reflected his concern and devotion to serve. I liked that !!!

Though Amar was sceptical that the dish offered would be something BB is not able to generally sell, I had a feeling that Pasta Kulfi should ideally be a dish that is extremely well prepared and that people generally skip, a strategy to generate future Business along with covering today's mistakes. After a very good Main course, finally the "Free Item" came. As we had the Kulfi, my speculation turned true. The ice-cream was really delicious and owner met his objective. Not only will I order the same dish most of times I revisit BB, but also I will suggest the same to my friends. Now that is Strategy. It is perfect example of running a business, whose success relies on customer experience of "WOW" , Vijay Mallaya's term for Kingfisher. The restaurant owner even denied the TIP I offered, though I still feel the waiter did well.Bombay Bistro will now continue on mine as well as on my sphere of influence's top priority for Indian Restaurant in MPLS. Now that is Customer retention.

When we left, we not only forgot that due to BB's goof up we missed out bus, but also we felt like thanking BB for the whole experience.No wonder, earnest services can generate customer satisfaction and significant business.

Indian counterparts listening ?????

1 comment:

RollerCoaster said...

the was had to move past the gol gappas and my watering mouth but i read it all. :)