Cyclicity of Life as seen through SurveysPro !!

Among several things that I have learnt during my Marketing class, one thing stands out. Understanding of Product SPT, Product / Service bundle, Logit, and market research etc. is all fine. Those are transaction aspects. What I have learnt in larger context via my marketing services course is that life is a full circle and it all comes back.

While conducting project work on what shapes a customer to buy a car in India, we ventured to conduct a primary research that included a survey. SURVEY – I used to hate those mails for survey request and trashed them right away. But I realized the pain behind the same while preparing a survey myself. A lot of thought and analysis goes behind the same. Let me help you allay that pain, you are likely to face at some point of time in your career.

For a survey, you need access to a reliable survey making resource. During our search, we zeroed onto SurveyPro as a mode to prepare our survey based on its reliability and efficiency to provide skip logics within the survey.

You can access survey pro here. Now using this survey is very simple. You need to first create your user name and ID that will eventually lead you to the following page:



You can those go on to create a new survey for yourself. While building the survey, the website offers you option to include Skip Logic. Now Skip logic is one of key things you need to include in your survey since you don’t want your user, who already are doing a favor to open your stupid survey at first place, to go through random questions. Survey Pro provides the same to you quite efficiently.
Once your survey is prepared, you can open the survey for your friends to fill it up. This would require no registration from them and works out smoothly. You can edit / access your survey on time to time basis. In order to maintain data integrity, survey pro would not let you change the questions / options in the survey unless you delete the data collected for that particular question. We found this feature very helpful since you can’t, in thick of action, change the questions while some data has already been filled. It will simply lead to wrong conclusions later on. You can view total response to your survey in the main page as shown below:



Survey Pro offers a rich amount features and you view the same here . For those you just starting on your journey to start preparing surveys, Survey Pro also offer a wide variety of templates as well as tips & tricks of the game. We found information in most of the tips as well as best practices pretty helpful. You can access the same here.

Lastly Survey Pro offers you well complied bar charts and graphs to decode what has been running through your target segment’s mind. Overall, we were glad to use Survey Pro for our project that we hope to accomplish soon.

I shall certainly share the final report here but remember, Never ever delete a survey when someone asks you out. It all comes back :) !!